Content Specialist, SEO

Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

The Content Specialist role at [link removed] involves supporting a talented international team of subject matter experts, content reviewers, and instructional designers to create high-quality, online educational resources to support our company mission of making education accessible to all. Successful candidates will be strong multi-taskers with exceptional English language abilities who can balance quality and efficiency as we work to produce world-class educational content. 

The contractor will be expected to work during [link removed]'s Pacific Time business hours Monday through Friday. Additionally, they will need to use their own computer and have reliable access to high-speed internet. 

What You'll Do:

• Onboard and support a team of qualified SEO writers and specialists working on large scale projects of thousands of pages 
• Conduct quality assurance checks on freelancer work to ensure projects are meeting all quality thresholds 
• Design workflows for SEO analysis, competitive and keyword research, content optimization, and new content creation 
• Analyze content for SEO optimization and apply SEO best practices to new initiatives 
• Stay updated on search trends and competitor SEO practices 
• Use AI and other technology in innovative ways to improve efficiency and quality of SEO projects 
• Provide clear and ongoing support, feedback, and troubleshooting for freelancers 
• Monitor project productivity and address issues; continuously strive to improve productivity and quality 
• Communicate production rates, obstacles, and resource requests to team lead proactively 
  

Requirements

• 2-3 years writing and developing SEO content
• Fluency with SEO tools like SEMRush and ahrefs

At [link removed], we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:

• Inc. Best Place to Work
• Fortune Great Places to Work – Best Workplaces in the Bay Area
• Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
• San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

[link removed] provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.   [link removed] complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.