KM - Paid Ads Video Editor (UGC & Performance Creative)

Role Overview:

The Paid Ads Video Editor will be responsible for editing high-performing direct-response video ads using raw content from creators, brand libraries, and stock resources. You’ll specialize in UGC and UGC-style compilation edits, focusing on short-form ads tailored to Meta’s best practices.

This isn’t just about cool transitions or pretty effects — this is about editing for performance. We want someone who understands hooks, scroll-stoppers, retention pacing, offer stacking, and CTA placement.

Key Responsibilities:

✦ UGC & Compilation Ad Editing

• Edit UGC and hybrid-style ads using raw clips from creators, testimonials, B-roll, and stock

• Create compilation-style ads that blend multiple creators or clips into one coherent narrative

• Build multiple variations (hook, CTA, length) to support A/B testing at scale

✦ Direct Response Ad Editing

• Apply DR ad structures: Hook → Problem → Solution → CTA — and edit with this in mind

• Add captions, headlines, dynamic subtitles, sound effects, and background music

• Highlight offers, pain points, and product benefits visually and through editing flow

✦ Performance Optimization

• Follow visual pacing and retention strategies that maximize watch time and conversions

• Use client and team feedback to iterate on top-performing ads

• Stay up-to-date on what’s working in paid ads and apply winning formats/styles

✦ Collaboration

• Work with the creative director and media buying team to align ad edits with strategy

• Translate scripts or content briefs into dynamic, sales-focused video creatives

• Organize and manage creative assets and edit files for easy collaboration and updates

Qualifications:

• 2+ years editing direct-response or paid social video ads (Meta, TikTok, or YouTube Shorts)

• Proven experience editing UGC or working with influencer content (portfolio required)

• Strong knowledge of editing tools (Adobe Premiere, Final Cut, CapCut, Descript, etc.)

• Deep understanding of performance creative best practices — especially Meta ad structure

• Excellent at storytelling, pacing, retention tactics, and conversion-optimized formatting

• Bonus: Experience in eCommerce, beauty, or DTC brands

Bonus Responsibilities (Optional, but Recommended):

• Build Template Libraries: Help create reusable templates for intros, captions, CTAs, and transitions

• Creative Analysis: Review top-performing ads and propose new visual formats/styles to test

• Platform Adaptation: Format winning ads into TikTok, IG Reels, and YouTube Shorts versions

Originally posted on Himalayas