AI Growth Lead

AI Growth Lead

New York, NY (Hybrid) · Full-Time · Marketing

 

About Raspberry AI

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million in seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include the REVOLVE and Reformation founders and the President of Saks Fifth Avenue. For more information, visit [link removed].

About the Role

We're hiring an AI Growth Lead to build the automations and systems that power Raspberry's entire marketing engine and to own the growth and product-marketing outcomes those systems drive.

This is not a traditional marketing role. You'll sit at the intersection of marketing strategy and technical execution: designing the positioning, running the demand-gen programs, and leading the operating layer beneath it all — programmatic workflows, real-time data pipelines, and scalable infrastructure that turn marketing into a system.

This is a builder's role. You'll set up the systems, run the campaigns, prove what works, and scale it. You'll fix any problem you see — demand gen, positioning, content, lifecycle, web, events — not just the ones in a job description. If that's not how you operate, this isn't the role for you.

What You'll Do

Build the marketing engine

• Build marketing automations for repetitive, time-sensitive workflows — content drafting, lead follow-up, sentiment monitoring, campaign reporting, and competitive tracking.

• Own the marketing data infrastructure: connect campaign performance, attribution, and pipeline impact into dashboards and reporting that stay accurate and actionable.

• Architect publishing and distribution systems — integrations across CMS, data sources, and channels — so content moves from creation to distribution with minimal manual intervention.

• Codify what works into templates, scripts, and repeatable playbooks; run disciplined experiments and treat each deployment as a hypothesis.

Own growth and demand generation

• Build and scale Raspberry's demand generation function — multi-channel campaigns across paid, email, webinars, and content syndication that drive qualified pipeline.

• Own the full funnel from lead capture to MQL to pipeline, partnering closely with sales on handoff, scoring, and conversion.

• Plan and run field marketing — industry events, dinners, conferences, and targeted regional activations (especially in fashion/retail hubs) that generate and accelerate pipeline.

• Manage budget and external vendors/agencies, making sharp calls on where to spend.

Own positioning and go-to-market

• Develop and own the core positioning and messaging framework; translate complex AI capabilities into clear narratives, and partner with product to shape how new features are framed.

• Own GTM strategy and execution for product launches — define launch tiers and success criteria, and build and manage cross-functional launch plans across product, sales, and design.

• Lead ongoing market and customer research and ICP refinement; synthesize buyer insights into actionable frameworks.

• Own competitive intelligence — build and maintain battlecards, and turn research into strategic recommendations (ideally via agents that catch competitive shifts in real time).

• Collaborate with sales on territory goals, messaging, and priorities so field programs stay tightly aligned with revenue objectives.

• Attend customer-facing meetings and events when marketing presence adds value.

Who You Are

• 7+ years across growth/demand generation and/or product marketing, ideally at a high-growth B2B SaaS or AI company; fashion/retail/creative tech a plus.

• A proven track record building demand-gen programs that drove measurable pipeline, and developing positioning and messaging that drives it.

• Hands-on with demand-gen channels (paid search/social, email, webinars, ABM) and the tooling behind them (marketing automation, CRM, attribution); experience with CRM platforms (i.e.g, Salesforce or HubSpot).

• Comfortable builder who has taught themselves or learned how to build data pipelines, automated workflows and other key AI-first workstreams

• Interest in working with AI agents and LLM-powered tooling, and familiarity with how search engines and AI models discover, index, and surface content

• A systems thinker who prioritizes scalable solutions over one-off execution, and who's willing to challenge assumptions and test ideas with evidence rather than defaulting to best practices.

• Strong analytical instincts; comfortable owning a number and reporting on it honestly.

• A bias toward action and ownership, energized by building from zero and comfortable with ambiguity.

• A true business partner to sales; highly organized, able to run multiple programs under tight deadlines, with excellent written and verbal communication.

• Based in or willing to relocate to NYC.

How We Work

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.

• Bias to solution: We go beyond identifying problems to actively unblocking ourselves and others.

• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.

• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.

• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.

• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work. This role is the sharpest expression of that.

What We Offer

• Innovative culture: a generational opportunity to define the role of AI in one of the world's largest industries.

• Growth paths: opportunities to drive impact well beyond your immediate role as the company scales.

• Learning & development: annual discretionary stipend for professional development.

• Annual company offsite that brings the whole team together.

• Competitive salary and equity options (Salary range: $140,000 - $180,000 USD).

• Comprehensive benefits package including health, dental, and vision insurance.