Social Media Manager (EU only)

Category: Marketing

Location:

You'll own Saphly's voice across social media — building our brand from the ground up, growing our audience of sapphic literature lovers, and turning our community into an engaged, loyal readership. This is a creative, hands-on role with real ownership, reporting directly to the founder.

Responsibilities:

• Develop and execute a content strategy acrossInstagram, TikTok, BlueSky, and Threads(and emerging platforms relevant to the BookTok/BookTagram space)

• Create and schedule engaging content — graphics, reels, carousels, stories, and written posts — tailored to our audience of sapphic readers and indie authors

• Manage community interactions: respond to comments, DMs, and mentions in a tone that reflects Saphly's values

• Research and engage with relevant hashtags, trends, and conversations in the sapphic/LGBTQ+ literary community

• Collaborate on promotional campaigns for author launches, new features, and platform milestones

• Track performance metrics (reach, engagement, follower growth) and use data to continuously improve content strategy​

• Identify and coordinate with BookTok/BookTagram micro-influencers and indie authors for partnerships and cross-promotions

• Contribute ideas for giveaways, reading challenges, and community-building campaigns​

Requirements

Must-have:

• 2+ years of experience managing social media for a brand, publication, or creative platform

• Strong content creation skills — comfortable making graphics (Canva or similar) and short-form video

• Deep familiarity withInstagram, TikTok, and emerging platforms(Threads, BlueSky)

• Excellent written communication — you can write copy that feels human, warm, and community-native

• Understanding of social media analytics and KPIs (Meta Insights, TikTok Analytics)

• Ability to work independently, manage a content calendar, and hit deadlines without hand-holding

Nice-to-have:

• Personal interest in sapphic literature, romance, or the LGBTQ+ book community

• Experience in the book/publishing space (BookTok, BookTagram, Goodreads communities)

• Basic graphic design skills or experience with Adobe tools

• Experience running paid social campaigns (Meta Ads, TikTok Ads)

Benefits

• Fully remote— work from anywhere on a flexible schedule

• Creative freedom— you'll have real input on Saphly's brand voice and visual identity

• Direct collaboration— no layers, no bureaucracy

• Equity/revenue share opportunityfor long-term contributors as Saphly grows

• Room to grow into a broader marketing role as the platform scales

Details

Originally posted on Himalayas