Director, Performance Marketing

Role Overview

We are seeking a Director of Performance Marketing to scale and evolve our acquisition engine across paid search and adjacent omnichannel levers that drive measurable local demand. This leader will drive efficient performance today while building the forecasting discipline, measurement rigor, creative/testing system, and local-market operating model that powers our next stage of growth.

What You Will Do

Drive performance investment strategy & planning, own performance investment strategy against KPIs tied to offline outcomes, build rigorous weekly/monthly pacing and forecasting models, and evaluate marginal efficiency and incremental return.

Why It Might Be a Fit

You will be responsible for leading paid search as the core lever, while cross-functionally integrating local discovery and conversion surfaces. You will also operate and optimize into a best-in-class paid search engine, create repeatable systems, and build a call-driven optimization approach.

Requirements

• 8-10+ years leading performance marketing / paid acquisition programs
• Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in Google Ads at scale
• Proven experience driving outcomes where conversions are calls/leads that close primarily offline
• Strong forecasting discipline and comfort building bottom-up plans tied to business targets
• High ownership, proactive communication, and strong leadership

Originally posted on Himalayas