Paid Media Strategist

Role Overview

Drive the University brand through digital and marketing channels, and grow University brand reputation through innovative solutions. Work with licensing to enforce brand guidelines and with vendors to ensure adherence.

What You Will Do

Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display, and place media buys, manage campaigns, and conduct ongoing optimizations.

Why It Might Be a Fit

Stay current on platform updates and advertising best practices, collaborate with creative team on ad development, and report on ROAS (Return on Ad Spend) and cost per acquisition.

Requirements

• Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display
• Place media buys, manage campaigns, and conduct ongoing optimizations
• Monitor campaign performance and adjust bids, targeting, and creative
• Manage paid media budget allocation across channels
• Conduct A/B testing on ad creative and landing pages
• Report on ROAS (Return on Ad Spend) and cost per acquisition
• Stay current on platform updates and advertising best practices
• Collaborate with creative team on ad development

Benefits

• Equal opportunity employer
• Disability accommodations
• Veteran support

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