Communications & Social Strategist

Mendix is a low-code app development platform:First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.”Mendix, the global leader in enterprise low-code, is fundamentally reinventing the way applications are built. The Mendix platform was created to promote collaboration between Business & IT teams so that an entire organization can participate in the application development process. With Mendix, thousands of forward-thinking companies around the world like Ford Auto, Zurich Insurance, Freshfields, and Red Bull, can unleash their best ideas quickly. Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant. Mendix is a Siemens Business:Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable legacy and resources.

This role will serve as the owner of PR and social media strategy and execution at Mendix. You will drive global strategy development and prioritization of PR initiatives, including developing thought leadership messaging, pitches, and opportunities and ensuring our spokespeople are positioned well in the media. You will own a PR strategy that has impact across the organization, from driving traffic growth to boosting brand recognition globally. Additionally, this role will own developing a social media growth strategy, tapping into our influencer network and new social strategies to increase follower count, engage our user and buyer audiences, and drive brand affinity.

This is a great opportunity for someone who is passionate about PR and staying on the cutting-edge of social media and wants to have a big impact, quickly.

Responsibilities:

• Own PR strategy and work closely with global and regional agencies to develop compelling stories, pitch to media, and position the Mendix brand in the media

• Identify top-tier media publications for the Mendix buyer audience

• Act as a thought leadership expert in how we position Mendix to the broader market, and develop new opportunities to center executive spokespeople

• Lead and execute a social media strategy that builds executive thought leadership and amplifies PR initiatives that drives engagement and reinforces brand positioning

• Develop influencer strategy – both for executive leadership and for other personas – to increase brand awareness and reach across target buyers and users

• Work closely with Siemens PR teams and leadership to ensure both Mendix and Siemens brands are positioned appropriately

• Ownership over channel growth, referral traffic and brand recall goals and metrics

About you:

• You have 7+ years experience in PR for B2B companies

• You have a curiosity around B2B marketing trends and developments online and are constantly on the lookout for the new thing in social media

• You look beyond your specific function to understand what drives impact on business growth

• You have experience building and executing in an enterprise account-based model

• You have a proven ability building bridges across disparate organizations, uniting cross-functional teams under one strategy, with a proven track record of partnering across functions

• You know the data inside and out for your business and use it to drive decision making

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Originally posted on Himalayas