Product Marketing Associate

This is a remote position.

• Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals
• Develop and execute marketing campaigns.
• Analyze market trends and competitors.

• Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels.
• Monitor and optimize ad performance to maximize ROI.
• Implement marketing strategies to re-engage potential customers.
• Manage budgets and bids for digital ad campaigns.
• A/B test ad creatives and landing pages to improve conversion rates.

• Create and manage Email content marketing strategies.
• Develop blog posts, articles, and other written content.
• Manage the content calendar.
• Optimize content for SEO.
• Manage email marketing campaigns.
• Build and segment email lists.
• Create and send newsletters and promotional emails.

Lead Generation

• Develop and execute strategies for generating quality leads through digital channels.
• Create and manage lead generation campaigns across various platforms.
• Track and optimize the lead funnel to improve conversion rates.
• Utilize CRM tools to manage and nurture leads.
• Collaborate with the sales team to align marketing efforts with sales goals.

Public Relations (PR)

• Handle media relations and press releases.
• Develop PR campaigns to enhance the agency's reputation.
• Respond to media inquiries.
• Manage crisis communication if necessary.

SEO

• Optimize the agency's website and client websites for search engines.
• Conduct keyword research.
• Implement on-page and off-page SEO techniques.
• Track and report on SEO performance.

Analytics

• Collect and analyze data related to marketing efforts.
• Generate reports on campaign performance.
• Provide insights to refine marketing strategies.
• Utilize analytics tools and software.

Requirements

• 3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services.
• Bachelor's degree in Marketing or a related field is preferred.
• Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels.
• Solid understanding of SEO, SEM, and content distribution strategies.
• Experience working with marketing automation tools
• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics
• Adaptable and creative problem-solver.
• Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging.

Benefits

• Remote work schedule
• Competitive salary
• Career growth & training
• Creativity Freedom
• Healthy and friendly work environment

Originally posted on Himalayas