DIGITAL MARKETER (User Acquisition)

This is a remote position.

KRA: User Acquisition - Drive Traffic

• Increase users on the community platform - truemerit• Drive traffic on the marketing site​

Competencies & Skills required

• 2-4 years of experience in marketing in building awareness, driving demand and increasing brand engagement, while contributing to business growth

• Prior experience of working in B2C companies (Education Preferred)

• Understand the business needs to plan and execute scalable marketing activities

• Experience with E-Mail, SEO/SEM, Social Media, Paid marketing

• Highly analytical and data-centric

• Should have demonstrated ability of being able to rally the team along in uncertain environment

• Ability to produce quality content quickly and efficiently

• Good skills to write social media post content & emails

• B.E./[link removed] or deep understanding of technology is mandatory

• Excellent communication skills in English

Job Responsibilities

• Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting

• Get users on truemerit from monthly active marketing campaigns

• Manage email campaigns - marketing emails, nurture sequences, workflows

• Come up with the marketing campaigns, ideas that are likely to resonate with our customer base including event-based campaigns and take ownership to execute them

• Focus on building demand generation strategies, brand perception, and new marketing techniques

• Own Social Media! Build a strong Social Media presence on LinkedIn, Twitter and Instagram

• Manage and grow youtube channel

• Manage webpages pages for specific marketing campaigns

• Generate a steady flow of leads along with the team according to the requirement

• Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy

• Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition

• Think strategically, analytically, and creatively about new ways to reach customers and increase the relevance

Regular reporting to management on the performance of campaigns to the stakeholders

Originally posted on Himalayas