Content Marketing Manager (Brand & Growth)

This is a remote position.

About [link removed]

[link removed] is transforming the car buying experience.

We’re aFinTech companythat empowers dealerships with digital tools designed to simplify, secure, and modernize automotive retail. Our flagshipAVA™ Suite- including AVA™ Credit, AVA™ ID, AVA™ Trade, and AVA™ Drive - helps dealerships pre-qualify customers, prevent fraud, and close deals faster.

We’re building the future ofautomotive SaaS, and we’re looking for atech-savvy, data-driven content marketerto help us tell that story.

The Opportunity

We’re looking for atech-savvy, data-driven Content Marketing Managerwho thrives in ahigh-growth SaaS environment.

You’ll work side-by-side with our Director of Marketing to build [link removed]’s brand authority and fuel inbound demand through storytelling, thought leadership, and measurable content performance.

You’ll lead initiatives that spancontent creation, SEO, webinars, and brand partnerships, and you’ll occasionally hit the road to capturereal dealership stories and video content across Ontario.

This role is perfect for someone who lovesbuilding systems, scaling programs, and telling stories that convert.

What You’ll Do

Content Strategy

• Develop and own a data-backed content strategy that drives awareness, engagement, and qualified leads.

• Build and maintain a publishing cadence across blogs, case studies, videos, and email.

• Translate [link removed]’s product value (credit, ID verification, trade-in tools) into stories that resonate with dealership audiences.

Events, Shoots & Webinars

• Plan and host webinars, live sessions, and industry events with partners, dealers, and thought leaders.

• Travel within Ontario for dealer shoots, interviews, and content productions that humanize our brand.

• Repurpose event content into digital assets that drive ongoing traffic and leads.

SEO & Digital Growth

• Own [link removed]’s SEO and content performance strategy — from keyword research to reporting.

• Collaborate with the web and growth teams to optimize for visibility, traffic, and conversion.

Partnerships & Collaboration

• Identify co-marketing and brand partnership opportunities with SaaS, FinTech, and automotive industry players.

• Work cross-functionally with Product Marketing, Sales, and Customer Success to align messaging and go-to-market efforts.

Analytics & Reporting

• Measure, analyze, and report on KPIs like organic growth, engagement, and MQL generation.

• Use insights to refine strategy and double down on what drives results.

Requirements

• 4+ years in content or growth marketing within a high-growth SaaS environment (automotive, FinTech, or data-focused preferred).
• Deep understanding of the B2B SaaS marketing funnel — from awareness to acquisition.
• Tech-savvy and data-oriented, with experience using analytics, SEO, and automation tools (HubSpot, GA4, SEMrush, Webflow, etc.).
• Strong writing and storytelling skills with a clear, human tone.
• Experience planning and executing webinars, podcasts, or video-based campaigns.
• Comfortable with light travel for events, shoots, and customer interviews (15–20% within Ontario).
• Bilingual (English/French)is a strong asset.

Benefits

• Impactful Work: Own the content engine that drives awareness and adoption.
• Growth Environment: High-growth SaaS pace, startup mindset, and autonomy to build.
• Creative Variety: From strategic campaigns to on-site video storytelling.
• Culture: Collaborative, innovative, and performance-driven — not corporate.
• Competitive pay, flexible hybrid setup, and genuine career advancement opportunities.

Originally posted on Himalayas